Within a short time Holdens were exported to many different countries. The first export to New Zealand occurred in 1954 and when car number 1,000,001, an EJ Special Station Sedan, came off the line in 1962 it also went to New Zealand where it became car number 20,818 to be imported from Australia. To celebrate this achievement the Company presented ten EJs to its employees and another seven to charitable institutions. Other EJs found their way to Nigeria and Fiji. The 100,000th exported Holden went to Thailand in 1967 which had acquired its first one in 1956.
Dealers were also important for repairs but many repairs could easily, and often very cheaply, be made at home or on the road by its owners. Noel Thompson, while driving through Horrocks Pass in 1949, noticed that his radiator was leaking. No RAA yet, no road service or tools either. Chewing Gum did the trick!
From images made available by the readers of his previous books and the material located by his own research, Loffler has created a stunningly beautiful book detailing the history of Australia’s own car, the Holden. Even in the days before TV advertising the most likely explanation for neighbours not being home or their garden overgrown would have been that they had bought a Holden. This is a truly informative and enjoyable book to read and own. Its hundreds of images provide a rich kaleidoscope of these Golden Years and all the different models and many of its proud owners. It will make every Holden owner and many others eagerly looking forward to Don’s next book.
Review by Nic Klaassen
Holden Snapshots by Don Loffler,
Jacketed HB, 276 pp, with hundreds of colour and B/W photographs,
index and source list is available at $49.95, from
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